2013-2014
TNTsalesCO | hoffco Brands
Brand Manager
FAZE Vapor
Created and nurtured a brand new line under Nicotek.
Contributed to other Brands
At the time, hoffco and TNT had dozens of brands that were thriving in the convenience store and gas station market
Contracted to develop a line
Although I worked on other brands like CELLTRONIX, NORLITE Tactical, and Finite Audio, my primary home was NICOTEK. Coming aboard NICOTEK wanted to usher in a world of vape products to go take over their “cigarette-look-alike” e-cigarette.
They brought me in as I had a lot of experience in this area and I developed not only the brand but had a very heavy hand in the industrial design. This portion of the portfolio will primarily be focused on FAZE VAPOR.
Motion Graphics
Videos and Ads
Used on premium POP displays and featured at CES 2014 (Consumer Electronics Show)
Summary
New Product Line
Not only did I create FAZE's identity but had a heavy hand in the industrial design of the products themselves (and their cases)
Supported the Brand
Created a plethora of material for FAZE Vapor
Creative for Other Brands
Made creative material for other brands outside of NICOTEK
Thriving Brand
FAZE went on to be in over 500 stores nationwide before hoffco was bought out
Compressed Timeframe
Although I was only there for over a year, I made a huge impact in the world of e-cigarettes