CIEN+ / XL Alliance

XL | EDGE was a branch of XL Alliance which is now known as CIEN+. This agency had a strong focus on multicultural marketing and being there let me work with some of the biggest names in consumer retail.
2014-2015

XL | EDGE

Lead Media Engineer

General Graphic Design

Graphics for XL's clients

Video / Motion

Shot and edited video for internal projects as well as motion design

An agency focused on multiculturalism

XL EDGE was XL Alliance’s Colorado division (XL Alliance is now known as CIEN+). When I was a creative at XL EDGE, I had the pleasure of creating ads and marketing collateral for some of the most well-known brands. 

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Print
Print
fb_DressYourPet
fb_NationalBloodDoner2-01
Tea cups with gaiwan on old wooden table

SALUDA la vida

Partnered with Kroger, Saluda la vida is a periodical that was in circulation for employees and partners. 

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Concept_2_key2
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Food4Less

Promo and Shirt Designs

Trifold_v2-1
Trifold_v2-2
Trifold_v4-2
Trifold_v4-1
Trifold_v5-1
Trifold_v5-2

QFC

Tri-fold pamphlets to introduce lesser-known Asian ingredients

KrogerMCNL_rev4-1
KrogerMCNL_rev4-2
KrogerMCNL_rev14 copy
KrogerMCNL_rev142 copy

Kroger Newsletters

Newsletter layout design

Natural Beauty Portrait
mockup_mo_facebook2 copy
mockup_mo_essence2 copy
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Natural Beauty Portrait

AMBI

Ad Campaign: Photo Retouching VS Ambi Regimen. The split view was actually interactive and the viewer could slide the vertical bar left and right.

Saluda Ad_California Beef Council_v2
Saluda Ad_California Beef Council_v3

Food4Less

Recipe articles for periodicals.

XQMA5666_P4W2_KATL_Price_HispanicBB_Onions copy
XQMD3195_P4W2_Dillons_Price_HispanicBB_Chicken copy
XQMY3065_P4W2_Frys_Price_HispanicBB_Chicken copy
XQMY3065_P4W2_Frys_Price_HispanicBB_Rasberries copy

Kroger Family

SLYF asset generation for their various websites, print ads, and TV spots.

Print
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carolina-herrera copy
Rosie_Perez_primary-01

Latina Lunes

Hand-drawn vector illustrations used in a variety of media.

Multicultural 360

Promo Video

This is an extended cut of a promo I made whilst at XL.

The unseen

Decks & Presentations

I made a large contribution to generating assets to use in presentations

Camera Work

XL EDGE hosted multiple events that I covered

Missing Artwork

Numerous amounts of the archive was corrupted and what's shown here is all I could salvage

Other Video

I also did a variety of motion work that has been lost

Explore more of my work