Maxx Impact Group
Marketing Designer
MIG (Maxx Impact Group) is a consulting firm that helps smaller contractors get a piece of the bigger pie. MIG provides services for compliance and workforce. Typically, these sorts of companies don’t have a marketing department but MIG uniquely does.
I work with many external entities contracted with MIG on a daily basis to help provide collateral such as newsletters, event promos, guides, photography, and any requested original graphics. I’m also the webmaster/ web-designer for multiple websites at MIG.
Digital Design
I’m the webmaster for the MIG which includes maintaining the website and I was also tasked with creating a website for MIG’s non-profit Maxx Impact Academy. (MIA) I took a modern approach and created motion-graphics video-backgrounds for the headers (the isolated videos are showcased here) but for the full UI experience, please visit the site:
Maxx Impact Academy
Aside from web design, I’m also responsible for maintaining all of the data and social presence of both MIG and MIA.
Vector Illustration
One of many examples of original vector assets created for MIG. This one was created for National Apprentice Appreciation week and went on to be recycled in other collateral.
Long-form Reports
There are times where an MIG client would request a report that consolidates all of the accomplishments achieved in the past year. I’m responsible for the massive report for DEN. There was no precedence with MIG so this report was made from the ground up. I worked closely with leadership to translate raw data and parse written content into an organized report. I made sure my designs were consistent in accordance with DEN’s brand guide, created original graphics, and sourced appropriate photography, and created an easily digestible document. I worked with DEN directly in the final stages of the report. The document was published with nearly a hundred pages and had the seal of approval from both DEN and MIG leadership.
Slide Decks
I’m often tasked with creating presentation decks, whether I’m creating the entire deck from the ground up or just making inserts for an existing deck – I’m always flexing my PowerPoint muscles.
Infographics
Converting raw complex data into easily digestible deck slides is second-nature to me. My approach is to these tasks is to create infographics from the data. I always keep in mind the presenter’s personality and use that as a guiding light to how the infographics should look and feel.
Key Art Graphics
I’m the initial designer at MIG for creating new original key art that is used to set the tone and feel of campaigns or events.
I foster a concept with leadership and clients until the design is finalized then handoff the art to another designer who will translate and expand the singular piece into varied collateral and distributed through multiple avenues.
Media for Events
MIG coordinates dozens of events a year and each one has its own media. Below is a guidebook created for an Open House event for Hensel Phelps, Although not shown below, I also created oversized signage, paper and digital invites, and managed online registrations.
Newsletters
Newsletters for MIG’s clients is one of the few projects that are always consistent. I’m provided with content from dozens of sources throughout the month and consolidate the information to create newsletters that go out to thousands of subscribers. I take it upon myself to create original graphics not just contextually but also design flairs to make up for the CRM’s limitations, this helps with flow and dynamics so that the newsletters feel livelier.
These newsletters are all still live so instead of publishing outrageously tall screenshots, feel free to visit some of the actual newsletters:
Request for Proposal (RFP)s and Capability Statements
MIG is always growing and reaching out to potential clients so I’m often tasked with creating request for proposals and capability statements to aid in contracting new business. In my time at MIG, I’ve made numerous multi-page RFPs and CSs but all of which are custom tailored to the potential client. I unfortunately, cannot publish these as is because these documents are confidential and contain privileged information but here is a highly sanitized example of the uniquely-styled RFPs:
A quick note on events
As an individual contributor at a smaller company, I wear so many hats here and not all of my creative (and non-creative) work cannot be fully captured and represented. I wanted to at least leave a footnote to mention my involvement with the many events MIG hosts. I’m heavily involved with the preproduction and contribute to things such as large-format printed collateral (banners and signage) as well as digital promotions that drive traffic. I collaborate cross-departmentally to plan and execute in nearly all facets, and there have been many instances where I’m also responsible for photography/videography at the events themselves.
