hoffco Brands | TNTsalesCO

Supplier of merchandise to travel centers, grocery stores, convenience stores, and other retail venues nationwide since 1989
2013-2014

TNTsalesCO | hoffco Brands

Brand Manager

FAZE Vapor

Created and nurtured a brand new line under Nicotek.

Contributed to other Brands

At the time, hoffco and TNT had dozens of brands that were thriving in the convenience store and gas station market

Contracted to develop a line

Although I worked on other brands like CELLTRONIX, NORLITE Tactical, and Finite Audio, my primary home was NICOTEK. Coming aboard NICOTEK wanted to usher in a world of vape products to go take over their “cigarette-look-alike” e-cigarette. 

They brought me in as I had a lot of experience in this area and I developed not only the brand but had a very heavy hand in the industrial design. This portion of the portfolio will primarily be focused on FAZE VAPOR.

Sale Sheets

Flyers that the sales team would use to sell to distributors.

Posters for Retailers

Vaping was still in its infant stages during this time and I created promo posters that acted as guides to help move the industry forward

Retailer Display Cases

Not only did I design the graphics but also the case itself

Point of Purchase Media

Marketing material for gas stations across the nation

Free Standing Racks

Made to hang FAZE products and double as marketing when empty

Original Package Design

From the custom made die-line to the art

Distributor Options

Multiple display sizes ranging from counter to full-blown end-caps

Plethora of Sales Material

Vaping still being relatively new, I had to create a lot of material to help the sales team explain what it was

Motion Graphics

Videos and Ads

Used on premium POP displays and featured at CES 2014 (Consumer Electronics Show)

Summary

New Product Line

Not only did I create FAZE's identity but had a heavy hand in the industrial design of the products themselves (and their cases)

Supported the Brand

Created a plethora of material for FAZE Vapor

Creative for Other Brands

Made creative material for other brands outside of NICOTEK

Thriving Brand

FAZE went on to be in over 500 stores nationwide before hoffco was bought out

Compressed Timeframe

Although I was only there for over a year, I made a huge impact in the world of e-cigarettes

Explore more of my work